souvenir x both
Souvenir teamed up with Both for a capsule collection, exposing our respective origins and expertise. One with roots in Europe, the other in China. But really the concept of unity is a world wide one.
Injecting a political message, each of the pieces sports the EUnify logo, featuring the circle of stars of the European Union flag minus that of the United Kingdom, found on the back of hoodie. Headquartered in Paris and with a factory specialised in manufacturing rubber and shoes based in China, Both is a pioneer in the development of traditional vulcanisation processes and contemporary techniques for rubber geared to the sneaker industry.
The trademarked Souvenir logo - reinterpreted in Chinese, Cyrillic and Japanese characters - is a vision of a world beyond borders of language; seeking to take an active role in creating global reminders of significant moments in art, culture and fashion.
Exclusively in bright red, an iconic colour representing a symbol of prosperity since ancient times to China’s five-star red flag. The capsule collaboration also points to the European and Chinese provenance of the two brands, playing on the graphic parallels between the two flags to create an impactful visual language while raising questions about identity, heritage, divergence and convergence in today’s globalised world.
Paris Fashion Week Launch
Art Direction - Fritz Schiffers
Photography - Joseph Kadow
Make Up - Jana Kalgajeva
Production - Nele Ruckelshausen
Souvenir with
PZtoday
October 2019
November 2018
New Alternatives
May 2018
Souvenir Official teams up with König Galerie to launch König Souvenir at the 2017 Venice Biennale
May 2017
EUR HISTORY IS OUR HISTORY
A crucial reminder that there is value in collaboration and strength in unity - but where did it all start and will it have an end?
October 2018
NO SHAME
Let's dare to uncover!
March 2019
EUNIFY 3.0:
HIGH QUALITY, LOW IMPACT
September 2020
PROTECT PEACE
June 2020
Exactitudes and Souvenir 168. EUnify - Berlin
Read the interview with Ari Verluis and Ellie Uyttenbroek
September 2019
BRIDGES OVER WALLS
Celebrating the 30th anniversary of the fall of the Berlin Wall. Read the conversation with Souvenir founder David Mallon and his father Ludwig Rauch.
November 2019
One: In People We Trust
October 2020
SOUVENIR X MISBHV
May 2019
SOUVENIR OFFICIAL,
König Galerie,
Novembre Magazine
& adidas
May 2017