Vitali Gelwich teamed up with Walandi Apoussidis, Affa Osman, Niki Pauls and Patrick Glatthaar to form the vision and spirit of the campaign. Together they found a romantic approach while moving through the beauty and brutality of Berlin, to underline the togetherness of the people they encountered in their environments.
Instead of photographing models in a white studio, they opted for a more documentary perspective while following the participants and capturing their everyday moments, using analog photography.
Peace for me is the most important foundation of our life together.
Mo, 57
Peace means that all members of society, from all walks of life, minorities and majorities, regardless of ethnicity or religion should not discriminate against other groups, but should defend each other!
Narges, 16
“This time I stoped thinking about all commercial beauty and I refused working with such patterns I know from my daily life and business. I rather took the chance to give a little glimpse into my very own vision of beauty and what peace really means to me.”
Vitali Gelwich
Peace means accepting each other’s convergence, mutual respect, respect for human dignity, and the absence of racial and religious supremacy among the people.
Neda, 17
Freedom begins where fear ends.
Adam, 19
Harmony and Calmness first within a human then between humans.
Ahmad, 23
Live and let live.
Elbert, 17
Peace is when we humans finally understand that national borders were only invented by humans in order to separate and differentiate themselves from other humans. Peace comes when we realize that we are all affected together and that we all fight against it together.
Thommy, 18
Peace is good for others to do good for yourself.
Mohamad, 25
Peace for me, mean being able to maintain a stable state, way of living, who allow everybody to have the same access to education, and basic needs like food and a home.
Cie The Myth of a Trinity Collective
Peace is freedom with limitations, except that those who actively work for peace will eventually experience a freedom, those who do not, will not.
Yuri, 19
Peace is the most possible freedom. It’s the presupposition to educate yourself in order to fulfil your dreams.
Kirsten, 48
Photographer - Vitali Gelwich
Photography Assistant - Paul Skulimma
Photography Assistant - Mina Aichhorn
Stylist - Niki Pauls
Styling Assistant - Sophie Mathes
Make Up Artist - Patrick Glatthaar
MU Assistant - Paloma Brytcha
Hair Stylist - Wataru Suzuki
Set Designer - Emilia Margulies
Executive Producer - Walandi Apoussidis
Senior Producer - Michael Yosef
Producer - Kurt Mattich
Production Assistant - Joelle Flacke
Casting Director - Affa Osman
November 2018
October 2020
Let's dare to uncover!
March 2019
Feb 2021
June 2018
February 2020
A crucial reminder that there is value in collaboration and strength in unity - but where did it all start and will it have an end?
October 2018
New Alternatives
May 2018
Jan 2021
May 2017
October 2019
May 2017
MAY 2021
THE NEW SOUVENIR STORE
May 2020
PROTECT PEACE
June 2020
SOUVENIR X MISBHV
May 2019
Celebrating the 30th anniversary of the fall of the Berlin Wall. Read the conversation with Souvenir founder David Mallon and his father Ludwig Rauch.
November 2019